Living report · re-rendered from the newest census every day · window 2026-08-20 to 2026-09-02 (14 days)

Born Yesterday: 20.1% of new domains have a real website by the end of day one

Every day dns.pizza diffs the zone files of about a thousand gTLDs against the day before and knocks on the door of every new name. Over the last 14 days that was 1,960,055 births and 1,617,867 deaths. Here is what a domain's first day looks like.

140,004
new domains per day, average
115,562
domains leaving per day, average
20.1%
with a live website on day one
2.3
flagged high or critical per 1,000 births

The daily rhythm

Aug 20Sep 2

Births per day, newest on the right. Each bar opens that day's full census. The window's busiest day was Friday, August 21, 2026 with 181,687 new names.

What is behind a brand-new domain

Active website393,220 · 20.1%
Parked or for sale46,299 · 2.4%
Registered, no site yet325,076 · 16.6%
Nothing there at all605,673 · 30.9%
Couldn't tell589,787 · 30.1%

Most new names are not websites yet. Across the window 30.9% answered nothing at all and 16.6% resolved but served no site; only 20.1% had a page with real content by the end of the day they appeared. Parked names are a smaller share than folklore suggests: 2.4%.

What the live ones are about

Unclassified111,186 · 28.3%
Gambling & casino59,660 · 15.2%
Hosting & domains49,566 · 12.6%
E-commerce & retail39,340 · 10.0%
SaaS & tech13,411 · 3.4%
Blogs & personal11,152 · 2.8%
Gaming10,180 · 2.6%
AI software7,160 · 1.8%
Corporate services6,976 · 1.8%
Adult6,924 · 1.8%
Construction Trades6,727 · 1.7%
Real estate6,693 · 1.7%

Subjects come from a language model reading the page text; “unclassified” means it was not confident enough to say. Hosting and domain businesses, gambling and retail lead the classified share almost every day.

Where they land

.xyz258,702
.top214,675
.shop150,556
.org126,766
.online122,504
.site93,367
.info72,186
.vip71,106
.store67,655
.app50,248

Who parks them

Dan23,074
Atom3,252
Sav1,395
NameBright1,098
Sedo458
Domeneshop434
Afternic208
Epik68
Fabulous7
Voodoo6

What live sites are built with

WordPress45,023
Vercel24,971
Shopify3,262
Wix1,778
Squarespace1,247
Next.js1,028
Webflow230
Joomla160
Drupal125
GitHub Pages110

Where the trouble concentrates

Every birth is scored on its name, its infrastructure and its first-day page. Over 7 scored days, 5,291 of 2,321,244 births scored high or critical. A model looked at the top 2,100 and called 1,009 of them phishing, scam or abuse. Those are opinions, not findings; the named rows, with their evidence, are on the flagged list.

TLDs with the most flagged births per 1,000 (500+ births in the window)

.lol13.2 · 187 of 14,186
.help12.2 · 41 of 3,362
.icu11.3 · 125 of 11,053
.wiki10.9 · 40 of 3,653
.email10.1 · 6 of 593
.team8.7 · 6 of 689
.sbs8.5 · 95 of 11,170
.fun7.5 · 68 of 9,056
.xyz6.7 · 325 of 48,605
.group5.7 · 4 of 696
.bid5.6 · 6 of 1,069
.rest5.5 · 11 of 2,012

Brands most echoed in new names

icloud532
whatsapp311
google222
amazon214
binance213
tmobile191
gmail165
tiktok158
vanguard141
shopify126
ebay121
chatgpt107

Signals that fire most

brand in page title, not in the name8,406
TLD with a high abuse rate7,870
brand name at a retail registrar5,632
brand in the name4,389
form on a brand-styled page3,509
punycode name2,384
brand name at a watch-list registrar2,340
brand name behind Cloudflare1,759
one-letter brand typo1,233
lure words (login, verify, secure…)1,023
identical page on many newborns902
brand plus digits724

Nameserver providers of flagged names

Registrars of flagged names

Dynadot Inc1,712
NameCheap, Inc.1,552
HOSTINGER operations, UAB1,222
Spaceship, Inc.1,140
GoDaddy.com, LLC854
NameSilo, LLC643
Cloudflare, Inc.617
Name.com, Inc.578
NICENIC INTERNATIONAL GROUP CO., LIMITED535
Porkbun LLC519

Method

Zone files come from ICANN's Centralized Zone Data Service for every gTLD that publishes one, plus a sample of .com and .net under Verisign's zone-file programme. A birth is a name in today's zone and not yesterday's; a death is the reverse. Diffing needs no DNS queries. Each birth is then probed once over HTTP from a host that identifies itself and honours robots.txt, and classified by what came back. The risk scorer is deterministic and additive over public word lists; its weights ride along in the API. A language model judges the top few hundred rows a day from a screenshot and page text, and a second, stronger model gives a second opinion on the positives.

Counts include every zone. Names in .com and .net are not listed by name until the redistribution terms of that zone's access agreement are confirmed. Everything on this page is free as JSON at /api/zone/*; the daily hub is /newborn.